Privacy Policy

2. How We Use Your Information

We use the information we collect for the following purposes:

• Service delivery — to respond to your inquiries, schedule service appointments, and provide garage door repair, installation, and maintenance services
• Communication — to contact you about your service request, confirm or schedule appointments, and follow up on the services you have asked us to provide
• Analytics and improvement — to understand how visitors use our Site so we can improve its content, functionality, and user experience
• Advertising measurement — to evaluate the effectiveness of our advertising campaigns and optimize our marketing spend
• Legal compliance — to comply with applicable laws, regulations, and legal processes
• Security — to detect and prevent fraud, abuse, and unauthorized access

3. Cookies & Tracking Technologies

Our Site uses cookies and similar tracking technologies to collect and store information about your visit. A cookie is a small data file placed on your device by your web browser. We use the following categories of cookies:

Managing Cookies

Most web browsers allow you to control cookies through their settings. You can typically set your browser to refuse all cookies, accept only first-party cookies, or delete cookies when you close the browser. Please note that disabling cookies may affect the functionality of the Site.

Additionally, you can opt out of specific tracking services:

• Google Analytics Opt-Out: Install the Google Analytics Opt-Out Browser Add-on
• Google Ads Personalization: Manage your preferences at Google Ads Settings
• General Opt-Out: Visit Your Ad Choices to opt out of interest-based advertising from participating companies

4. Third-Party Services

We use the following third-party services that may collect information about you when you visit our Site:

Google Analytics 4

We use Google Analytics 4, a web analytics service provided by Google LLC, to analyze how visitors interact with our Site. Google Analytics uses cookies and similar technologies to collect data including pages visited, session duration, and traffic sources. This data is processed by Google in accordance with the Google Privacy Policy.

Google Ads & Conversion Tracking

We use Google Ads to display advertisements to potential customers. When you click on one of our ads and visit the Site, Google may place a conversion-tracking cookie on your device. This helps us understand which ads drive service inquiries and allows Google to serve you relevant ads across the web. You can opt out of personalized advertising at Google Ads Settings.

Google Tag Manager

We use Google Tag Manager (GTM) to manage the deployment of analytics and advertising tags on our Site. GTM itself does not collect personal data, but it facilitates the loading of scripts that do (such as Google Analytics and Google Ads).

CallRail

We use CallRail for phone call tracking and analytics. CallRail may dynamically replace phone numbers on our Site to attribute calls to specific marketing campaigns. When you call a tracked number, CallRail records call metadata (duration, area code, timestamp). Calls to our tracked numbers may be monitored and/or recorded for quality and training, and callers are notified of this at the start of the call. For more information, see the CallRail Privacy Policy.

Microsoft Advertising (Bing UET)

We use the Microsoft Advertising Universal Event Tracking (UET) tag, loaded from bat.bing.com, to measure conversions and build remarketing audiences for our Microsoft Ads campaigns. UET sets the _uetsid and _uetvid cookies. To improve conversion matching (a feature known as enhanced conversions), a hashed (SHA-256) version of your email address and/or phone number may be sent to Microsoft when you submit a lead; the hashing is performed in your browser and we do not transmit your plain-text email or phone for this purpose. This data is processed by Microsoft in accordance with the Microsoft Privacy Statement.

Meta Pixel

We use the Meta Pixel, loaded from connect.facebook.net, to measure the effectiveness of our advertising on Facebook and Instagram and to build remarketing audiences. The Pixel sets the _fbp cookie and, when you arrive from a Meta ad, the _fbc cookie. Pixel data — including hashed identifiers such as your email address or phone number — may be shared with Meta for conversion matching through Meta’s Conversions API. This data is processed by Meta in accordance with the Meta Privacy Policy.

Vercel Analytics

We use Vercel Analytics, a privacy-friendly, first-party traffic analytics service provided by our hosting platform, to understand aggregate visitor traffic and page performance. Vercel Analytics does not use cross-site tracking cookies and does not collect personally identifiable information. For more information, see the Vercel Privacy Policy.

5. How We Share Your Information

We do not sell your personal information. We may share your information only in the following circumstances:

• Service providers: We share data with third-party vendors (such as Google, Microsoft, Meta, and CallRail) that assist us in operating the Site, conducting our business, or serving you, provided those parties agree to keep your information confidential
• Answering & dispatch service (AnswerForce): Inbound phone calls and web leads are handled by AnswerForce, a third-party answering and dispatch service that receives the caller’s name, phone number, service address, and the details of the service requested in order to respond to and route your request
• Independent local technicians & contractors: We operate as a lead-generation and dispatch network. To fulfill your request, we share your name, contact information, service address, and service details with independent local technicians and contractors in our network, who contact you directly and perform the work
• Legal requirements: We may disclose your information when required by law, subpoena, court order, or other governmental request
• Business transfers: If Garage Door USA is involved in a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction
• Protection of rights: We may disclose information when we believe in good faith that disclosure is necessary to protect our rights, your safety, or the safety of others

6. SMS/Text Messaging Privacy

Garage Door USA sends text message updates and responses to consumer customers about pricing and products offered at garagedoor.us (the “Text Message Service”).

Mobile information will not be shared with third parties or affiliates for marketing or promotional purposes.

We respect your privacy. We use the information you provide to send and respond to your mobile messages. This includes sharing it with platform providers, phone companies, and other vendors who help us deliver messages. We won’t share mobile information with third parties for marketing. Text messaging originator opt-in data and consent are exempt from this.

We may disclose information to satisfy legal, regulatory, or governmental requests, avoid liability, or protect our rights or property.

This section applies to your use of the Text Message Service and doesn’t modify the rest of this Privacy Policy, which may govern our relationship with you in other contexts. For opt-in, opt-out, and message details, see our SMS Terms & Conditions.

7. California Privacy Rights (CCPA/CPRA)

If you are a California resident, the California Consumer Privacy Act (CCPA), as amended by the California Privacy Rights Act (CPRA), provides you with specific rights regarding your personal information:

• Right to Know: You have the right to request that we disclose the categories and specific pieces of personal information we have collected about you, the categories of sources from which it was collected, the business purpose for collecting it, and the categories of third parties with whom we share it
• Right to Delete: You have the right to request the deletion of personal information we have collected from you, subject to certain exceptions
• Right to Correct: You have the right to request the correction of inaccurate personal information we maintain about you
• Right to Opt Out: You have the right to opt out of the “sale” or “sharing” of your personal information for targeted advertising. See Section 8 below
• Right to Non-Discrimination: We will not discriminate against you for exercising any of your CCPA/CPRA rights

How to Exercise Your Rights

To submit a request, email us at privacy@garagedoor.us or call us at (201) 500-3377. We will verify your identity before fulfilling your request and respond within 45 days. You may also designate an authorized agent to submit a request on your behalf by providing written authorization.

8. Do Not Sell or Share My Personal Information

Garage Door USA does not sell your personal information in exchange for monetary consideration.

However, under the CCPA/CPRA, the use of certain advertising cookies (such as Google Ads cookies) may be considered “sharing” personal information for cross-context behavioral advertising. If you wish to opt out of this type of sharing, you may:

• Disable advertising cookies in your browser settings
• Opt out of Google’s personalized advertising at Google Ads Settings
• Email us at privacy@garagedoor.us with the subject line “Do Not Sell Request” and we will process your opt-out

We will process your request within 15 business days and will not discriminate against you for exercising this right.

9. State Privacy Rights

In addition to California, several other states have enacted comprehensive consumer privacy laws. If you reside in any of the following states, you may have additional rights:

New Jersey (NJ Data Privacy Act)

Effective January 15, 2025, the New Jersey Data Privacy Act provides New Jersey residents with the right to access, correct, and delete personal data, as well as the right to opt out of targeted advertising and the sale of personal data.

Virginia (VCDPA), Colorado (CPA), Connecticut (CTDPA), Texas (TDPSA)

Residents of these states generally have the right to access, correct, and delete personal data, opt out of targeted advertising and the sale of personal data, and appeal a denied request.

Exercising Your State Rights

Regardless of your state of residence, you may submit a privacy request by emailing privacy@garagedoor.us or calling (201) 500-3377. We will respond in accordance with the applicable state law’s required timeframe.

10. Children’s Privacy

Our Site is not directed to children under the age of 13, and we do not knowingly collect personal information from children under 13. If we learn that we have inadvertently collected personal information from a child under 13, we will delete that information promptly. If you believe a child under 13 has provided us with personal information, please contact us at privacy@garagedoor.us.

11. Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes described in this policy, unless a longer retention period is required or permitted by law:

• Service inquiries (name, phone number, email, service address, and service-request details): retained for up to 3 years for follow-up and warranty purposes
• Analytics data: governed by Google Analytics’ retention settings (default: 14 months)
• Call tracking data: retained per CallRail’s data retention policy
• Advertising data: cookie durations are listed in the cookie table above

12. Data Security

We implement reasonable administrative, technical, and physical safeguards to protect the personal information we collect, including:

• HTTPS encryption for all Site traffic
• Access controls limiting who can view personal data
• Third-party service providers that maintain industry-standard security practices

However, no method of transmission over the Internet or electronic storage is completely secure. While we strive to protect your personal information, we cannot guarantee its absolute security.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or applicable laws. When we make material changes, we will update the “Effective date” at the top of this page. We encourage you to review this page periodically. Your continued use of the Site after any changes constitutes your acceptance of the updated policy.

14. Contact Us

If you have any questions or concerns about this Privacy Policy or our data practices, please contact us: